[plug] starting a linux mag?

[John Knight]

The demographic that I was hoping for was the intermediate user as an 
average, with a few howtos for advanced users and a lot of guides for 
newbies, but generally for the intermediate user (someone who has compiled 
at least 2 proggies from source should qualify). ;)

As for the costs etc, I'm going to have to hold onto your lot of info there 
for later, I'll pass around some ideas for now first, how's that?

Thanks mate. :)

Make lunch, not war.


>
>It does sound like fun, so as a journalism trained dude, let me give a few
>pointers.
>
>I'd suggest the first thing to do is to work out the demographics.
>(A) Identify Audience. You have to work out WHO the mag
>is targeted at, in terms of (A) Broad demographic [linux heads]
>and (B) Specifically [IT commercial sector, IT hacker sector etc], and
>if multiple targets, how compatible are they in terms of aust market.
>(B) Just how many of these people exist, and do they have the
>disposable income to buy such a mag.
>(C) Advertising targetability. If the mags gunna be cheap, will the
>target market be responsive enough to advertising to allow advertising
>to subsidise costs.



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