[plug] [OT] domain name registration

[Ben Jensz]

Russ Powers wrote:

> Yup, visibility is world wide. But IMHO, most people look for .com 
> first. Some of those may give up if they don't hit your site first try. 

I haven't seen that in my experience either.  For instance if you were a 
company called "Acme" and you were based in Australia, most people would 
type "www.acme.com.au" if they were guessing the web site URL.  If Acme 
was a global company, they'd try www.acme.com.

> It's a marketing decision. At less then AU$15 per year it's a very 
> small investment for potentially very big gain. One customer gained 
> that would have been lost covers that fee for a long time. A great 
> return on investment.

You also have to consider that if a potential client doesn't know of 
your particular company, then they'll most likely be using a search 
engine.  And a lot of people search for Australian based web sites by 
looking for the .au on the end.  i.e. by typing "site:au".  If you only 
have .com, then you'll get missed out.


/ Ben