[plug] [OT] domain name registration

[James Devenish]

In message <40177CC9.9050609 at powerstech.com>
on Wed, Jan 28, 2004 at 05:11:37PM +0800, Russ Powers wrote:
> Onno Benschop wrote:
> IMHO that's a poor analogy. If somebody knows a business name they may 
> very well go to the net and just stick a .com on the end.

Although I don't disagree with you, Onno's analogy *does* have a point:
the strength of your brand is influenced by the strength of your
advertising. That's not the end of the story, but I think part of the
message is that promoting your correct web address is often a more
appropriate course of action than methodically registering alternative
domain names in order to capture hit-and-miss clients. (This is not to
say that a multinational company should or should not attempt to
register domain names in every relevant country.) How many domains
should Coles (Australia), CentreLink, UWA and Farnell register in order
to cover the obvious bases?

www.coles.com Doh!
www.centrelink.gov Doh!
www.uwa.com Doh! But I note both ecu.edu.au and cowan.edu.au exist.
www.farnells.com Doh!

> .id that's an interesting one, never seen that.

BTW there are some users of this list who have .id addresses including
Cameron, who has participated in this thread ;-)

> You don't own the truth Onno.

But he might have a licence from SCO!